SEO and Social Media Guide

The SEO and Social Media Guide is designed to get your jobs more visibility on sites across the Web, from search engines to today's most popular social media sites. The guidelines laid out in this resource apply broadly to general search engines such as Google as well as job search engines like SimplyHired.com. In fact, optimizing your jobs for Simply Hired's JobRank™ will also lead to improved visibility in the general search engines as they are based on similar principles.

Overview:

I. What is SEO?

II. What is Social Media?

III. What is Simply Hired's JobRank?

IV. Social Recruiting

The Four Keys to SEO and Social Media Success:

     Real and Current Jobs

     Updated Jobs

     Don't Just Describe the Job, Describe the Opportunity

     Provide Job Metadata

     Provide a "Common" Company Name

     Provide a Job Code

     Provide a "Date Posted"

II. Make Your Jobs "Findable"

     Include Company Information in Every Job Description

     Expand Job Titles

     Provide Full Job Locations

     Don't Include Extra Info in Job Titles

     Don't Use Special Characters

     Avoid Abbreviations

III. Focus on Job Seeker Experience

     Show Off Your Employment Brand

     Post One Job per Page

     Easy to Read Format

     Avoid Scrollbars

     Have a Clear Action Step

     Stay Away from Flash

     No Pop-up Ads

     Ensure Job Links Don't Change or Expire

IV. Automate Measurement

     ATS Source Tracking

     Web Analytics